Google Advises: Improve Your Site’s Rank by Providing High-Quality Content!
Since the roll-out of Google’s Panda Algorithm, the SEO Gurus are still struggling with the topic “High Quality Content vs High Quantity Back Links“. Watch this short video by Google’s Matt Cutts about the importance of quality content for website ranking.
Transcript of the video:
“So Panda is a change that we rolled out, at this point a couple years ago, targeted towards lower quality content. And it used to be that roughly every month or so, we would have a new update. And we would say, OK, there’s something new, there’s a launch, we’ve got new data, let’s refresh the data.
And it had gotten to the point where with Panda, the changes were getting smaller, they were more incremental. We had pretty good signals. We’d pretty much gotten the low hanging wins. So there weren’t a lot of really big changes going on with the latest Panda changes.
And we said, let’s go ahead, and rather than have it be a discrete data push – that is, something that happens every month or so, at its own time, when we refresh the data, let’s just go ahead and integrated into indexing. So at this point, we think that Panda is affecting a small enough number of webmasters on the edge that we said, let’s go ahead and integrate it into our main process for indexing.
And so, if you think you might be affected by Panda, the overriding kind of goal is to try to make sure that you’ve got high-quality content, the sort of content that people really enjoy, that’s compelling, the sort of thing that they’ll love to read that you might see in a magazine or in a book, and that people would refer back to, or send friends to, those sorts of things,” Cutts said. “So that would be the overriding goal.
So if you are not ranking as highly as you were in the past, overall, it’s always a good idea to think about, OK, can I look at the quality of the content on my site? Is there stuff that’s derivative, or scraped, or duplicate, and just not as useful?”
End of transcript.
WHY IS CONTENT SO IMPORTANT?
1) Number of Searches and Results:
Let’s take a brief look at Google’s search statistics since its inception in 1998.
- 1998 – 9,800 Searches per day
- 2000 – 60 Million Searches per day
- 2007 – 1.2 Billion Searches per day
- 2013 – almost 6 Billion Searches per day
This is a stunning and almost unbelievable increase in searches, from a mere ten thousand in 1998 to almost 6 billion EVERY SINGLE DAY in 2013. And what results do the searchers expect? What results DO YOU expect when googling?
You, I and all the other people do expect results that HELP us in one direction or another. Indeed, that is the bottom line. THE RESULT must be satisfying or we choose another spot for our searches. Am I Right?
The folks over at Google, mainly the two founders Larry Page and Sergey Brin, realized that in order for THEIR business to continue growing, they have to change Google’s approach to deliver the best possible results the customers expect.
2) Search Engines – Keyword or Content driven?
You see, up until just a few years, website designers and website owners, practiced the “Stuff ‘er full of Keywords” method. It was easy, and as a matter of fact still is, to find out which Keywords or Keyword Phrases are most frequently used in searches. As long as the search engines looked only at the keywords, the searches often times returned useless results.
Why was that? Let’s assume your niche is “How to lose Belly Fat Fast” but you stuff your SEO (read my page “About SEO”) with keywords about “Dog Biscuits” because the now infamous Google Sniper suggests exactly that. Yes, you will get a lot of traffic to your website, but your visitors WILL NOT buy any dog food to lose their belly fat.
Again, the “Smarties” over at Google’s realized that and ever so slowly changed their search algorithms. Let me explain, very briefly, how search engines work. They crawl, like little spiders, into millions of websites every single day.
They analyze the keywords and the content and they are hungry for a close relationship between the keywords and the content. They dissect the content of information that is relevant to the search term.
The little spiders cannot “look” at the images but they can read the TITLE and the alternative description of the image. And the more relevant and high quality content they find, the higher your site will be ranked. Quite simple really, isn’t it?
Now you can easily understand why “CONTENT is KING” (I forgot who said that first) and will be for a long time to come. Keywords and Keyword Phrases are still a very important factor, but only the logical connection to the CONTENT attracts search engines and that will increase your website’s ranking and therefore your profit.
Many people are asking me about software or programs helpful to achieve high search engine rankings. Well, if you have some extra money to spend, why not give it at try. I personally think it’s much more important to know…………………………..
3) How Can You Create Quality Content?
3.1) Provide your help and Information for your Visitors
- Don’t forget that your visitor is a human being looking for information and assistance. Write like you speak, I always tell people. You can come up to your visitor with “you”, you may wander from the field for a bit (not for too long, just a sentence or two), but always keep in mind to give the information the visitor is looking for.
- Keep your paragraphs short, three to four lines at the most. Use BOLD HEADINGS to hold the visitor’s attention. Use Subheadings and Numbered or Pointed lists. Your visitors will like the break in the monotony of text and the search engines love them. There is nothing worse than a half a page of text without a break (check out my post “Guide to Wring Killer Content“)
- Provide LINKS to other important information on your web site. Search engines, Google’s in particular, will give your site a much better ranking, You can’t assume the visitor is only interested in the page or post he arrived at.
- If you link to another website, make sure the links ALWAYS open up in a new tab, otherwise you may lose your visitor.
3.2 Add Value to your page/post with Images and Videos
- This also is a good way to break up the text content. Choose Images related to the subject of your website. Take photos yourself or look for suitable images on the web. Always make sure they are “royalty free” or pay the little license fee – it is worth it.
- When you add images or videos don’t forget to give them subject related names and alternative names. The search engines like that very much.
- Add imagery and video content to your posts. Videos are an important vehicle to hold the visitor’s attention and they do generate revenue. Again, learn how to make your own or use subject related 3rd party videos. You can watch a short one right here, it comprehends the subject of CONTENT.
3.3 Make Your Website “Sticky”
- You want your visitor to come back and also to recommend your website to his relatives and friends. Give your visitor assurance that you will be updating your site frequently and adding new content on a regular basis.
- Google loves it very much when the crawlers detect NEW or UPDATED content. This will increase your ranking or prevent your rankings to slide.
- Always offer your visitors your help and support. You can do that in different ways. Ask him to leave a comment at the site if he has any questions or concerns. Post your e-mail address so the visitor can ask in a more private way and always let your visitor know your name. Invite the visitor to your social circles like G+, Facebook, Twitter or any others you are actively involved.
3.4 Planning Your Content
- Make up templates for your web pages, posts or blogs. You can find very useful guides on the web. Some are free, others will cost you a few bucks.
- Or you can do like I did, join Wealthy Affiliate and you will benefit from the great stuff they have over there. You can join as a Starter Member for $0.00 (that’s right, absolutely FREE). The picture you just watched is just one of over 300 available for all aspects of Internet Marketing.
- See, now I went astray……… just for a little bit. Back to planning your content. Make sure you create some consistency in the appearance of all your pages, posts and blogs. Plan the new subject, learn to think like your visitors do, try to figure out what search terms they may be using.
- Research your Keywords and Keyword phrases. Think ahead how to use them and learn how to write content “around” your keywords in a natural and comfortable way. Again, if you want to learn how to do that, check out the page About Keywords here
I hope our little discussion helped you to understand how important content is to the success of your websites. You plan starting your own business and you are at the beginning of something that will change your life forever. You will need a lot of help on the way to success.
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