- 1 Are Solo Ads Right For Your Business?
- 2 What is Solo Ads?
- 3 Why Solo Ads?
- 4 Consumer Alert!
- 4.1 Be diligent in your research before you approach a vendor:
- 4.2 Double-check the testimonials you may find on the vendor’s sales page:
- 4.3 Ask the list owner the following questions:
- 4.3.1 1) How did you build your list?
- 4.3.2 2) How often do they mail to their list?
- 4.3.3 3) Is the vendor providing the email swipe?
- 4.3.4 4) Would they be willing to look at your Opt-In Page and advise you of necessary changes?
- 4.3.5 5) How do they handle Hard Bounces & Spam Complaints?
- 4.3.6 6) What is the percentage of TOP TIER emails in their list?
- 4.4 My First Experience With Solo Ads!
- 4.5 Do Solo Ads really work?
Are Solo Ads Right For Your Business?
Most Internet marketers spend the most time consuming, and least rewarding activity on Lead Generation. They easily spend, on average, 40 hours per week trying to get targeted visitors to their product offers, often times with disappointing results.
“The money is in the list”, the gurus are telling us, and they are right. However, there are three major obstacles you will have to contend with:
- Building a list through organic traffic to your website is painstaking slow. It can take many months, if not a couple of years, to build a sizeable list.
- The price for Pay-Per-Click campaigns with PPC Networks like Google, Bing, Yahoo and Facebook can go through the roof, and many marketers simply don’t have the necessary budget.
- You have no control over what prospects are subscribing to your email list. The usual free eBooks or videos to incite people to subscribe to your list may attract a lot of ‘freebie seekers’, which will never buy the products or services you are promoting.
But there’s good news… Solo Ads!
Before we get into details, we need to take a look at the definitions of some email marketing terminology:
- Open Rate (OR) – The number of email recipients who open the email (only of interest to the vendor).
- Clicks – The number of recipients that actually ‘click on the link‘ to your product offer (opt-in page)
- Opt-In Rate – The number of recipients that subscribe TO YOUR EMAIL LIST
- Conversions – The number of actual sales you make.
What is Solo Ads?
A solo ad is a one time email blast you buy from a vendor that has generated a list of prospects, which are “Ready-To-Buy”.
How Does It Work?
First, you search for solo ad vendors that offer a prospect list in the niche your are doing business. Contact the owner and discuss the details. Of course, you want to see good results and buy a guaranteed number of clicks.
Once you made your purchase, the vendor will send emails to his list until the agreed upon goal has been reached. In most cases, the vendor will use HIS email swipes to drive traffic to YOUR Opt-In page. For example: You ordered 100 clicks. The vendor uses software that tracks the activities of the recipients, and the automated process keeps sending emails until 100 clicks are registered.
All vendors will over deliver, so you can expect about 10% – 15% MORE clicks than you paid for. One of your goal has been reached…you now added NEW subscribers to your list.
The vendors cannot guarantee the number of Opt-Ins or Conversions, but by industry standards you can expect an Opt-In Rate of about 40% to 50%, and a Conversion Rate of 3% to 7%, depending on your niche and products.
Why Solo Ads?
You never know what prospects you will get with traditional list building techniques…Most are sceptical and over analytical freebie seekers, and not really interested in your products.
Solo ad prospects from quality lists, on the other hand, are highly emotional and have a ‘ready to buy‘ state of mind.
No PPC Red Tape
Many marketers often have their income wiped out overnight due to red-tape-intensive and self-serving PPC networks. There is NO RED TAPE with Solo ads and no ridiculous rules and regulations.
You cannot get “banned or slapped” by a bureaucratic pencil pusher…EVER!
Traditional list building is a time consuming process. You don’t want to be bothered with SEO techniques to get 1st page ranking, and you are fed up with the hoops you have to jump through to satisfy pencil pushing PPC administrators.
With Solo Ads you won’t have to deal with any of that stuff.
Solo Ads Are For Your Business IF…
- You have some budget ($200 to $300 should be enough to get you started)
- Your business is in a niche with high competition for organic traffic
- Your business is in an oversaturated Evergreen Niche like dieting, beauty, dating etc.
- Your business is in a niche where PPC prices are ‘through the roof‘
- Your business caters to ‘Opportunity Seekers‘ in the ‘Make Money Online‘ niche
- You are ready to launch your own product and don’t have the time write posts and build an audience.
The greatest benefit of solo ads is the total lack of bureaucratic regulations, which also has, unfortunately, a downside to it. We all know that the Internet is a breeding ground for unethical characters, which take advantage of inexperienced and gullible marketers by selling them basically worthless clicks from old and overused lists.
Although most solo ad vendors are honest and trustworthy, there are a few shady fellows in the solo ad world, just like in any other Internet branch. Here are some things you should look for when trying to find the right solo ad vendor for your business:
Be diligent in your research before you approach a vendor:
Use forums and any other online information you can find; check the list owners social media pages, and search for ‘complaints about [vendor name]’.
Double-check the testimonials you may find on the vendor’s sales page:
It’s a sad fact that some people still use fake testimonials. Check the “Testimonial section on fiverr.com” if any of the testimonial givers is a member, especially when the testimonial is a video clip. Also, check the SOLO ADS TESTIMONIAL PAGE on Facebook and search for the vendor. Try to get in touch with some of the vendor’s customers for more information.
Ask the list owner the following questions:
1) How did you build your list?
They may not tell you the truth, and you couldn’t know if they do anyways, but at least you’ve asked. And after you talked to some of them, you get a pretty good understanding of what is good or bad.
2) How often do they mail to their list?
Again, you may get a truthful answer or not, but you want to hear “no more than once or twice a week“.
3) Is the vendor providing the email swipe?
Since this is his list, he should provide the swipe.
4) Would they be willing to look at your Opt-In Page and advise you of necessary changes?
A top vendor would gladly oblige; they want your business AND your repeat purchases.
5) How do they handle Hard Bounces & Spam Complaints?
If the vendor is serious, he will remove subscribers after ONE hard bounce, and the Spam Complaint rate should NOT be greater than 0.2%
6) What is the percentage of TOP TIER emails in their list?
You want to see a guaranteed 80% or higher Tier 1, which are emails from the United States, Canada, Australia, New Zealand and the U.K.
Protect yourself and your hard earned money by following my advice. As I said earlier, most solo ad vendors are on the up-and-up, but there are a few bad apples out there.
My First Experience With Solo Ads!
Yes, I took the jump into solo ads and had my first email campaign last month, May 2016. After doing some intense research, and talking to about 20 solo ad vendors, I decided to purchase 100 clicks from a guy they call Mr. Solo. What persuaded me to purchase from Mr. Solo?
First off, his openness about how he and his team worked for almost one year to build his lists, and manage them. By that, I mean how they keep the lists fresh by constantly buying newly targeted clicks.
Secondly. the interest Mr. Solo showed for my business and how he can help me take it to the next level. He showed me the different opt-in pages he uses, which ones performed the best, and helped me create a great looking page for my campaign. I didn’t have to create the email swipe, one of his team members took care of it. Overall, I felt appreciated even before I decided to buy from him.
He started my campaign on May 8, 2016. Here are the results;
Order: 100 clicks
Tier 1: 87%
Opt-Ins: (new subscribers to my list): 53
Sales: 3 (1 pending due to trial period)
These results made me a believer and answers the often ask question:
Do Solo Ads really work?
Not only did Mr. Solo over deliver, I could add 53 top subscribers to my list AND made 3 sales, two of which will earn me recurring commissions for as long as the customers remain members of the membership I promoted.
And most importantly, the campaign only cost me $40. I had to shell out over $300 for my last PPC adventure, which got me a meager 17 subscribers and not a single dime in sales. As far as I am concerned…
PPC is DEAD, LONG LIVE SOLO ADS!
I am really excited and planning my next campaign for the middle of this month; I will update this article and let you all know how it went.
So, if you are ready to take your business to the next level with solo ads, I recommend you give Mr. Solo a shout. Simply log on to his Facebook page, send him a friend request, tell him John sent you (don’t forget), and he will give you a 50% discount on your first order. Can’t get any better, can it?
That’s all for today. I appreciate you stopping by to read my rant and I would love to hear your opinion. So, don’t be shy and chime in on your way out. The comment box is just below.