On-Page SEO Factors That Will Boost Your Ranking

The SEO world has significantly changed so much over the past 1 ½ years, it is difficult to know what is still relevant and what is not.

Google has updated their algorithm several times, but the most important factor is still the same: Google wants us to provide high quality content and deliver the best user-experience possible.

SEO experts and non-SEO folks are asking the same question. What On-Page SEO factors are still relevant for the remainder of this year and in 2015?


the importance of on-page seo

Ten Factors (Tips) For On Page SEO


I rate the importance of the following On-Page SEO factors equal and list them in no specific order. However, I like to start from the top; therefore …….


1) Root Keyword In Title

The title tag is undoubtedly the most critical factor of your page or post in two ways.

  • It is important to include your keyword for RANKING
  • It will be the clickable text in the search result and must be “catchy” enough for people to click on it.


2) Root Keyword In URL

Google still prefers static, keyword-rich URLs and there is no reason I can think of that this will change.

Just a reminder: Make sure that your title does not exceed 60 characters (including spaces)


3) Keywords In Header Tags <H#>

Not enough can be said about the importance of the HEADLINE and SUB-HEADERS of your posts or pages. They are “the key elements” search engines use to determine what the content is about.

There should be ONLY ONE H1 Tag on a page and it should be the first indicator of the topic. Depending on the SEO plugin you are using, the TITLE of your page/post will by default, become the H1 TAG.

Relevant sub-headers (h2, h3, etc) help to break up long sections of your content and help your readers to easily scan your content (read more about HEADLINES here)

Using different keyword phrases and/or synonyms of your root keyword in sub-headers is good On-Page SEO, when done correctly. Make sure it is logical and natural sounding. It will help Google and the other search engines understand your content.


4) Keywords In Image Tags

Images relevant to the written words are a significant part of quality content. Google, in it’s effort to provide the best possible results to their customers, likes content with images.

However, the crawl bots cannot view pictures the way humans do; so you have to tell them what the human eye will see.

Title Tag:

image tags are important on page seo elements
Image Name: on-page-seo-factors-image-tags
Alt Text: image tags are important on-page seo elements

This is the name you give the image when downloading it to your computer. Give it a meaningful name: image1.png is not a good choice, it’s none descriptive and not relevant to the article you are writing.

This gives you the chance to insert your keyword in an appropriate way and let the crawlers know that the image is relevant to the content.

Alt Text:

You can use this field to enter yet another keyword phrase or a synonym of your root keyword.


You may enter a description if you wish; I think it is not necessary and carries little, if any, weight for On-Page SEO


5) Keywords & Keyword Phrases In Content

Lately, many people say “Keyword in Title, Headline and within the first 160 characters of the content is enough“. I disagree to a certain degree.

Just write your article normally and when your root keyword pops up, put it in. When you are done writing, check how many times you have used your root keyword. Make sure it’s not more than 1% (10 times in a 1,000 word post).

When writing about a specific topic, the incorporation of keywords and keyword phrases is unavoidable. Make sure to do it in a natural manner and don’t overdo it.

Use synonyms and find variations of your keyword, also called LSI Keywords. I recommend this article for more info about latent semantic indexing.


6) Keyword(s) in Meta Description

I perform a lot of Google searches, as you can imagine, and I am surprised how many webmasters ignore the importance of the “Description Meta Tag”. Most SEO plugins capture the first 160 characters of your article and place them in the description field.

Often times it would be awkward trying to cram the root keyword or phrase into the beginning sentence. If that is the case, it is important to manually re-write the description in the meta tag. Below is an image showing you the “before and after” I made the proper change.


 description meta tag changes for on page seo


You can see how I changed the description in order to enter my root keyword “On-Page SEO” and gave it more relevance to the search result snippet.


7) Table of Content

TOC’s are beautiful, helpful and Google likes them. They are remarkably helpful for your readers and search engines. Wikepedia uses them on all their pages, even on those with only 3 or 4 Tags.

I find TOCs incredibly useful for articles with at least 9 headlines. I use the plugin Table of Content Plus which adds each to the content table. It also creates page internal links from the table to the chosen section.

The real benefit though is that Google will consider your articles as high quality and really resourceful for your readers.


8) Enhance Your Rich Snippet With Stars

You can say about Google what you want, but ONE thing is for sure. They weigh heavily added extras, like stars, to reviews for their ranking.  If you write reviews, I recommend you use one of the several plugins available. I use Author hReview, which adds a review section to your WP editor.

It is easy to work with, displays a nice review box on your page and the number of stars you rate a product with are displayed, prominently, in the search result snippet. Here is one of my reviews, ranked on page 1 in Google.


search result with star enhanced rich snippet

9) External Links

This is another factor of On-Page SEO many people don’t know about or simply ignore. Linking to other reputable authority sites is not taking away any of your link juice. These outgoing links are telling Google that you provide the best possible information and resources to your readers.

You don’t have to link to your competition’s sites. You can link to Wikipedia, Forbes, or even the New York Times (if they have an important post related to your article). Believe me, add 2 or 3 outgoing links to your posts and you will notice an increase in your Google rankings.

I almost forgot; you don’t want to lose your visitor when linking to another website. Always open a new browser window and keep the connection between your reader and your site open!


10) Internal Links

Internal linking is important for several reasons. Try to link to at least 2-3 other pages on your site from each post you write. First off, you may be able to keep the reader on your site longer and click on your “money making links”.

Secondly, Google likes interlinking. You are showing Google that you have lots of important and helpful stuff on your site. Google will crawl the pages you link to, so don’t open a new browser window for internal links.




Google’s goal is no secret and has not changed over the years: To provide the most relevant and valuable information to their customers, people using Google search.

With that in mind, make sure that you publish quality content on a regular basis. Give some thoughts to the “length of your article”. This is an often discussed issue and the opinions vary widely.

Some think that 400 to 500 words are sufficient; others argue for 700 to 900. I believe that a well-written article should generally have a minimum of 1,200 words.

Following my ten tips will help you to clearly identify the topic and keywords of your content to achieve the best possible search rankings.

On-Page SEO is not difficult to perform. It takes some time, that’s true, but the results will be rewarding.



Related Posts:

Guide to Writing Killer Content

Mistakes That Affect The Search Rankings

Beware of SEO SCAMS

Could Schema Markup Boost Your Website Ranking




John Worthy ProfileI am John. Do you have any comments or questions about the article? Just drop me a note in the box below. I am a proud member of Wealthy Affiliate and help “newbies” to start their own online business. If you are looking for a legitimate opportunity to make money online, check out my #1 recommendation. You also can contact me via email:




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